Blog

The beginning of a new year is a time for reflection and resolutions—even for marketers. To wrap up 2021, we created a list of our top content to bring you…

Curious about Apple’s new Hide My Email feature? Designed to keep Apple Mail inboxes free of spam, Hide My Email is a service that lets users keep their personal email…

  Apple made waves back in June when they announced Mail Privacy Protection (MPP) for their mail app on iOS 15, iPadOS 15, and macOS Monterey devices would be rolled out during the Fall…

Knowing the value of first-party data and prioritizing it is what will set you apart from the competition. Accepting that not all data is created equal and acknowledging that first-party…

About two years ago, we were meeting around a board room table discussing the importance of incorporating both art and science into all aspects of marketing. Our COO, James Capo…

Over the last few years, the Omeda team has attended the Digital Summit Live in Chicago. This past February we attended the content focused virtual event. Below are some high…

First-party data grows increasingly crucial as we consider the addition of new privacy laws and the disappearance of the third-party cookie. One thing remains consistent: the relationship with your audience.…

How are you developing integrated programs to drive new revenue? Are you utilizing evergreen materials? What is the ideal team structure? How are you preparing your sales team? Below is…

Marketing & Client Success ¦ Chicago, IL ¦ Full-Time Updated: January 19th, 2021 Position: Omeda’s Client Success Manager will work with a portfolio of enterprise clients to find creative solutions and solve…

Earlier this year we published our initial Virtual Events Do’s and Don’ts insights. As virtual events have had time to evolve, we thought it would be timely to note some of the trends…

California votes passed ballot Proposition 24, the California Privacy Rights Act of 2020 (“CPRA”) on November 3, 2020. The CPRA makes changes to the 2018 California Consumer Privacy Act (“CCPA”),…

As data privacy continues to change and evolve, and become more pertinent for every business, implementing a way to gain consent from your audience members will be necessary. Consent management…

Web tracking is a powerful and useful element of audience marketing. Omeda’s web tracking script is something that is often set up, but never utilized at its full potential. Understanding the actionable data web tracking brings…

CEO Jeff Heine and team to join Omeda as clients transition to the Omeda platform Omeda, the industry leader in enterprise audience relationship management and activation announced that they have…

Gaining Consent With the recent flurry of privacy laws (GDPR, and needing to opt-in) and (CCPA, needing to opt out), many are looking for new means to collect and manage…