Articles by category: Customer Data Platform

Refresh Your Website Targeting Strategy

Refresh Your Website Targeting Strategy

Last updated: October 13, 2024

As website visitor traffic remains high, there is an opportunity to better engage with your website visitors. Whether this be capturing your unknown website visitors to convert them into new,…

Make It Personal – Four Ideas to Personalize Your Next Virtual Event

Make It Personal – Four Ideas to Personalize Your Next Virtual Event

Last updated: October 13, 2024

We live in a society that thrives on having their voice heard. With our friends, with our colleagues, on our social media channels, at our jobs… the list is long…

Four Ways to Stay Engaged After a Virtual Event

Four Ways to Stay Engaged After a Virtual Event

Last updated: October 13, 2024

With what seems to be a never-ending pandemic, we all are continuing to turn our in-person events virtual. By now, you probably have either run or attended at least one…

Omeda and Ignite Technologies Announce Agreement to Transition Knowledge Marketing Customers to Omeda

Omeda and Ignite Technologies Announce Agreement to Transition Knowledge Marketing Customers to Omeda

Last updated: October 13, 2024

Ignite Selects Omeda as Best Choice to Service and Extend Unique Group of Customers   Chicago, IL and Austin, TX– June 30, 2020 – Omeda, the industry leader in enterprise…

Omeda Asks: Kristine Wyatt – Associate Director of Audience Marketing at Bobit Business Media

Omeda Asks: Kristine Wyatt – Associate Director of Audience Marketing at Bobit Business Media

Last updated: October 13, 2024

About Kristine Wyatt: Kristine Wyatt is a native Michigander, currently residing in the state with her husband and five-year-old son. Being from the Great Lakes state, water has always been…

Omeda Asks: Kati Tucker – Vice President of Audience Development at Modern Distribution Management

Omeda Asks: Kati Tucker – Vice President of Audience Development at Modern Distribution Management

Last updated: October 13, 2024

About Kati Tucker: Kati Tucker moved out to Colorado 36 years ago and fell in love with the state. She has a 12-year-old daughter that she has been able to…

Virtual Events – The Dos and Don’ts to Hosting Online

Virtual Events – The Dos and Don’ts to Hosting Online

Last updated: October 13, 2024

Over the course of the last few weeks, we have researched and attended a variety of virtual events. While we are not certain exactly where the industry is headed, the…

Reinvention: Strategically Innovating Your Brands for the Future

Reinvention: Strategically Innovating Your Brands for the Future

Last updated: February 24, 2023

With the COVID-19 outbreak and the stay at home orders, individuals and companies have had to quickly adjust to the way their businesses are operating. In an event-heavy industry, being…

Omeda Asks: Joyce Neth – WATT Global Media

Omeda Asks: Joyce Neth – WATT Global Media

Last updated: July 17, 2023

Omeda Asks is a new interview series that we launched starting in 2020.  The conversations are structured around sitting down with our clients to gain insights on the media industry,…

Trending: Increased Website Traffic

Trending: Increased Website Traffic

Last updated: March 2, 2023

Since the start of the pandemic, audiences are visiting the web for more content than usual. They are increasingly online for a variety of reasons – from finding the latest news, connecting and communicating with peers, and replacing…

Social Media – Connecting While We Social Distance

Social Media – Connecting While We Social Distance

Last updated: July 17, 2023

During the last few weeks of social distancing, people are looking to stay connected on social media. Most channels are seeing a tremendous uptick in traffic. While we aren’t recommending…

How to Succeed in an Age Where There’s More Content than Ever Before

How to Succeed in an Age Where There’s More Content than Ever Before

Last updated: July 17, 2023

A 3-Step Guide to Setting Up a Content Campaign By now you have probably realized there is an overload of content, especially digitally given the COVID-19 outbreak. Access to content…

Omeda Asks: Nick Giallourakis – Elephants and Tea

Omeda Asks: Nick Giallourakis – Elephants and Tea

Last updated: February 24, 2023

Omeda Asks is a new interview series that we launched starting in 2020.  The conversations are structured around sitting down with our clients to gain insights on the media industry,…

Omeda Has Been Named as a SIIA Business Technology Product CODiE Award Finalist for the Best Customer Data Platform (CDP) Category

Omeda Has Been Named as a SIIA Business Technology Product CODiE Award Finalist for the Best Customer Data Platform (CDP) Category

Last updated: July 17, 2023

For Immediate Release: Omeda Contact: Kate Ferrara, Marketing Manager kferrara@omeda.com 312.312.2036 SIIA Communications Contact: Jennifer Baranowski jbaranowski@siia.net 949.448.0545 The Omeda Customer Data Platform Earns Prestigious Industry Recognition Chicago (March 31,…

Marketing Opportunities While We Social Distance

Marketing Opportunities While We Social Distance

Last updated: July 17, 2023

As our industry navigates through these unchartered waters and challenging times, we here at Omeda have been forced to adjust, and in some cases rethink, the way we run a…

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