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2024 Product Review + What’s Coming in 2025

Last updated: January 17, 2025

In 2024, we released more enhancements across the Omeda platform than ever before. All updates were designed to improve the experience of our clients to help them better engage their audience and drive more revenue.

Today, we’re reviewing the top releases of 2024, and we’re also sharing a preview of what’s to come in 2025.

Let’s get right into it!

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Stripe Integration: Streamlined Payment Processing

Stripe payment processing is now available on the Omeda platform. Through this direct integration with Stripe, you’ll be able to accept payments from credit cards, debit cards, digital wallets, and other popular payment methods.

With all payment processes under one roof within the Omeda platform, you’ll no longer need external integrations with third-parties.

Benefits include:

✅ Flexible payment options make it easier for your subscribers to pay
✅ Risk mitigation with Stripe’s best-in-class fraud detection tools
✅ Streamlined workflows for both you and your subscribers

👉 Learn more about our integration with Stripe here.

SMS Messaging Capabilities

Omeda’s SMS Builder allows you to send personalized, time-sensitive messages to your audience where they are most active – on their phones. You can set up and send SMS and MMS messages to your audience via Omeda’s SMS Builder, or via Odyssey (Omeda’s marketing automation platform).

Before getting started, you’ll need to set up phone numbers, collect and map opt-ins, and update your Omeda forms. Omeda clients should reach out to their Client Success Manager to get started.

To support your learning and guide your strategy, check out these resources:

✅ Visit Knowledge Base for detailed info & how-tos
✅ Check out these 20-minute SMS Omeda Academy courses
✅ Learn how to prepare your SMS strategy
✅ Watch short how-to videos to guide you through setup

👉 Learn more about SMS Messaging on Omeda here.

UI/UX Platform Enhancements

Over the past year+, we’ve been rolling out exciting upgrades to Omeda’s UI/UX. Each platform enhancement was designed to create an inviting, user-friendly and high-performing environment for our clients.

Clients can now access the new UIs for the following applications:

✅ Audience Builder
✅ Campaign Tools
✅ CDP
✅ Data Loader*
✅ Email Builder*
✅ Form Builder
✅ Integrations
✅ Manage Users
✅ Odyssey*

*Classic UI to sunset on 1/16/25.

👉 Learn more about UI/UX enhancements and watch overview here.

Content Recommendations: More Options

Content Recommendations allow you to use your first-party data to recommend personalized content at scale, helping you turn one-time visitors into long-term audience members and subscribers. In 2024, we expanded your options so you can use Content Recommendations both onsite and via email.

Users can also choose between two algorithms when deciding how to recommend content to their audience: Collaborative Filtering (recommending articles based on engagement data from users with similar interests) or Tag-Based Filtering (recommending articles to each individual based on their past interests).

The top benefits of Content Recommendations include:

✅ Drive revenue & engagement through better personalization
✅ Convert unknown visitors to known leads
✅ Gain deeper audience insights & build up audience profiles

👉 Learn more about Content Recommendations here.

Take Control with Empowerment Tools

Empowerment Tools allow Omeda platform users to be more agile in their work processes. Certain tasks that previously required a support ticket can now be completed without one! To access these tools, please reach out to your Client Success Manager.

Tools have been released that allow users the ability to view, create and/or edit the following:

✅ Database Settings
✅ Demographics
✅ Deployment Products
✅ Deployment Types
✅ Behaviors (including Behavior Attributes & Behavior Actions)
✅ Behaviors (including Behavior Attributes & Behavior Actions)
✅ Logos
✅ Alternate IDs

👉 Get certified on Omeda Academy, or visit the Knowledge Base to learn more about Empowerment Tools.

Expanded Integration with CredSpark

Engagement is the key to growing your audience and driving revenue. That’s why we expanded our partnership with CredSpark, a leading audience engagement platform offering interactive surveys, polls, quizzes and more. The Omeda + CredSpark integration helps media organizations spark a cycle of engagement to grow first-party data.

Check out these helpful resources:

✅ Knowledge Base: CredSpark – Omeda Integration
✅ Omeda + CredSpark integration PDF overview
✅ Omeda Academy: Using CredSpark to Grow & Engage Your Audience
✅ Blog on 5 CredSpark use cases

👉 Click here to learn more about our integration with CredSpark..

What’s Coming in 2025

Classic UIs to sunset 🌅
Starting January 16, the new and improved UIs for Email Builder, Odyssey and Data Loader will replace the classic versions. These applications will be the first to fully transition to their new, upgraded UIs, with other applications rolling out throughout 2025. Watch and learn more here.

Shopify Integration 👜
Bring order details from your Shopify store into Omeda in real time! Plus, store your product (sku) details in Omeda so you can query customer data to get valuable insights into behaviors and purchasing patterns. From there, you’ll be able to create highly targeted and personalized campaigns to drive deeper engagement and revenue.

AI-Powered Content Activation 👾
Content Activation will use advanced AI to generate tags and taxonomy for your email and web content. This will enhance segmentation and enable new product creation while improving the efficacy of existing tools like Content Recommendation and Dynamic Content.

Audience Insights 🔍
Audience Insights will empower clients to dive deep into their data to uncover valuable insights with our powerful new analytics tool. Actionable Dashboards will enable audience activation within the Omeda product ecosystem.

To learn more about any of these updates, Omeda client should reach out to their Client Success Manager. If you’re new to Omeda, please reach out to Sales@Omeda.com with questions. You can also request a personalized demo of Omeda anytime.

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