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Surveys give you audience feedback straight from the source, so they’re your best way to learn about your audience and create experiences that they’ll love.  But sticking to a year-end…

Newsletters have become one of the most important revenue drivers for media companies. But with more money has come more competition — and more competition for your audience’s attention.  That’s…

Many publishers are using registration walls to learn more about their audience, create more targeted content and experiences, and build stronger relationships with their readers. But you can’t just slap…

More and more consumers are replacing traditional physical cards with digital payments, like Cash App, Google Pay or Apple Pay. According to research from Capital One, 53% of consumers used…

A strong reader revenue model is your best insurance against platform changes, algorithmic shifts and advertising shortfalls. And it gives you a steady income base that you can use to…

Newsletters are one of the best ways to connect with your audience and make some money while you’re at it. But to really see growth and revenue, you need a…

Media professionals said that growing their audience size and segments was their top priority in 2024, with nearly 70% of respondents naming it as a top three priority in our…

Now that you have started building a collaborative data governance program and taken steps to get everyone involved, it’s time to set up data governance KPIs to measure the success…

The traffic era is giving way to the audience era. Depth beats breadth. And The Guardian’s adapting their audience strategy in response.  So our CEO James Capo and Brian Morrissey,…

Imagine a tech company without a CTO. Or a Wall Street firm without anyone managing their own books. Nobody would run their business that way. So why don’t media companies have…

Publishers can’t depend on traffic to sustain themselves anymore. And The Guardian’s shifting its audience strategy in response. Instead of chasing one-time website visitors, they’re pursuing a frequency-based audience strategy.  …

As platforms become less reliable, SMS marketing is becoming more attractive as an owned distribution channel. As Jacob Donnelly wrote in A Media Operator: “[In SMS], We have a channel…

Editor’s note: This post was adapted from our June 2024 webinar with Jacob Donnelly, Amanda Phillips and Dustin Titus. We’ve edited their quotes for length and clarity. Check out the…

We recently launched SMS on Omeda to help you broaden your communications, connect with your audience and create a SMS marketing strategy.  Done well, SMS marketing gives you more places…

Editor’s note: This interview was adapted from our June 2024 webinar with Jacob Donnelly, Sean Griffey, Robert Dippell and Arisicielle Novicio. We’ve edited their quotes for length and clarity. Check…