Blog

Bot clicks from data center IPs are an industry wide issue for email marketers. They can wreak havoc on email campaign metrics. It’s frustrating to constantly have to wonder if…

In 2024, we released more enhancements across the Omeda platform than ever before. All updates were designed to improve the experience of our clients to help them better engage their…

Working on your 2025 audience development strategy? Want to learn how businesses like yours are thinking about data, AI and audience engagement?  This year, we were lucky enough to learn…

From shifting algorithms to advertising shortfalls, 2024 was an eventful year in media. So we’re taking a minute to review what worked, what didn’t, and what challenges lay ahead for…

Every December, we gather a list of our top resources from the year to summarize key takeaways and help you plan next year’s audience development goals. But the highlight of…

featuring quotes from Jacob Donnelly, founder of A Media Operator and Marissa Zanetti-Crume, Global Head of Product of Bloomberg Media Media companies are sitting on an untapped treasure trove of…

The better your cancellation flow is, the more likely that your at-risk subscribers stay subscribed or return in the future, whether immediately in the form of a pared-down subscription or…

Surveys give you audience feedback straight from the source, so they’re your best way to learn about your audience and create experiences that they’ll love.  But sticking to a year-end…

Newsletters have become one of the most important revenue drivers for media companies. But with more money has come more competition — and more competition for your audience’s attention.  That’s…

Many publishers are using registration walls to learn more about their audience, create more targeted content and experiences, and build stronger relationships with their readers. But you can’t just slap…

More and more consumers are replacing traditional physical cards with digital payments, like Cash App, Google Pay or Apple Pay. According to research from Capital One, 53% of consumers used…

A strong reader revenue model is your best insurance against platform changes, algorithmic shifts and advertising shortfalls. And it gives you a steady income base that you can use to…

Newsletters are one of the best ways to connect with your audience and make some money while you’re at it. But to really see growth and revenue, you need a…

Media professionals said that growing their audience size and segments was their top priority in 2024, with nearly 70% of respondents naming it as a top three priority in our…

Now that you have started building a collaborative data governance program and taken steps to get everyone involved, it’s time to set up data governance KPIs to measure the success…