Blog

Many companies rely heavily on marketing through non-owned channels like Google and Meta. While these platforms provide access to large audiences and advanced advertising tools, they also present significant risks.…

Re-engaging your email newsletter subscribers is all about delivering value while reigniting their interest. Here are some effective strategies you can try: 1. Personalized Re-Engagement Campaigns Re-engaging inactive email subscribers…

How Firecrown Unifies and Uses First Party Data to Win—with Insights from COO, Nicole McGuire In a world of tightening privacy regulations and fading third-party cookies, unified first party data…

Co-Founder of B2B Media Powerhouse, Industry Dive, Joins Omeda’s Board CHICAGO, Mar. 4, 2025 | Omeda, a leading audience marketing SaaS platform, is pleased to announce B2B media industry veteran…

Audience data hygiene isn’t just a best practice or busy work. It’s essential for getting actionable audience data. Actionable data drives growth and revenue. Think of your valuable audience data…

Non-human traffic or bot clicks from data center IPs are an industry wide issue for email marketers. They can wreak havoc on email campaign metrics. It’s frustrating to constantly have…

In 2024, we released more enhancements across the Omeda platform than ever before. All updates were designed to improve the experience of our clients to help them better engage their…

Working on your 2025 audience development strategy? Want to learn how businesses like yours are thinking about data, AI and audience engagement?  This year, we were lucky enough to learn…

From shifting algorithms to advertising shortfalls, 2024 was an eventful year in media. So we’re taking a minute to review what worked, what didn’t, and what challenges lay ahead for…

Every December, we gather a list of our top resources from the year to summarize key takeaways and help you plan next year’s audience development goals. But the highlight of…

featuring quotes from Jacob Donnelly, founder of A Media Operator and Marissa Zanetti-Crume, Global Head of Product of Bloomberg Media Media companies are sitting on an untapped treasure trove of…

The better your cancellation flow is, the more likely that your at-risk subscribers stay subscribed or return in the future, whether immediately in the form of a pared-down subscription or…

Surveys give you audience feedback straight from the source, so they’re your best way to learn about your audience and create experiences that they’ll love.  But sticking to a year-end…

Newsletters have become one of the most important revenue drivers for media companies. But with more money has come more competition — and more competition for your audience’s attention.  That’s…

Many publishers are using registration walls to learn more about their audience, create more targeted content and experiences, and build stronger relationships with their readers. But you can’t just slap…