email envelope data center IP bot blog

Understanding bot clicks from data center IPs and their impact on email metrics

Last updated: February 13, 2025

Bot clicks from data center IPs are an industry wide issue for email marketers. They can wreak havoc on email campaign metrics. It’s frustrating to constantly have to wonder if…

2025

2024 Product Review + What’s Coming in 2025

Last updated: January 17, 2025

In 2024, we released more enhancements across the Omeda platform than ever before. All updates were designed to improve the experience of our clients to help them better engage their…

Our top 10 audience development tips from 2024

Last updated: December 20, 2024

Working on your 2025 audience development strategy? Want to learn how businesses like yours are thinking about data, AI and audience engagement?  This year, we were lucky enough to learn…

Best resources of 2024

Last updated: December 19, 2024

From shifting algorithms to advertising shortfalls, 2024 was an eventful year in media. So we’re taking a minute to review what worked, what didn’t, and what challenges lay ahead for…

Highlights from our last Omeda Idea Exchange

Last updated: December 6, 2024

Every December, we gather a list of our top resources from the year to summarize key takeaways and help you plan next year’s audience development goals. But the highlight of…

Unlocking gold: how to turn your audience data into revenue

Last updated: December 2, 2024

featuring quotes from Jacob Donnelly, founder of A Media Operator and Marissa Zanetti-Crume, Global Head of Product of Bloomberg Media Media companies are sitting on an untapped treasure trove of…

Best practices to create better cancellation flows

Last updated: December 2, 2024

The better your cancellation flow is, the more likely that your at-risk subscribers stay subscribed or return in the future, whether immediately in the form of a pared-down subscription or…

5 ways to drive more actionable audience feedback

Last updated: January 3, 2025

Surveys give you audience feedback straight from the source, so they’re your best way to learn about your audience and create experiences that they’ll love.  But sticking to a year-end…

11 steps to stop subscriber fatigue before it starts

Last updated: October 28, 2024

Newsletters have become one of the most important revenue drivers for media companies. But with more money has come more competition — and more competition for your audience’s attention.  That’s…

4 registration wall examples from leading publishers

Last updated: October 25, 2024

Many publishers are using registration walls to learn more about their audience, create more targeted content and experiences, and build stronger relationships with their readers. But you can’t just slap…

4 benefits of accepting digital wallet payments

Last updated: October 25, 2024

More and more consumers are replacing traditional physical cards with digital payments, like Cash App, Google Pay or Apple Pay. According to research from Capital One, 53% of consumers used…

Simple ways to improve your subscription conversion rates

Last updated: October 25, 2024

A strong reader revenue model is your best insurance against platform changes, algorithmic shifts and advertising shortfalls. And it gives you a steady income base that you can use to…

5 strategies for growing and monetizing your newsletter

Last updated: October 7, 2024

Newsletters are one of the best ways to connect with your audience and make some money while you’re at it. But to really see growth and revenue, you need a…

Your audience growth playbook for 2025

Last updated: October 8, 2024

Media professionals said that growing their audience size and segments was their top priority in 2024, with nearly 70% of respondents naming it as a top three priority in our…

Building a Strong Data Governance Program: Metrics & KPIs

Last updated: October 7, 2024

Now that you have started building a collaborative data governance program and taken steps to get everyone involved, it’s time to set up data governance KPIs to measure the success…

Subscribe to our newsletter

Sign up to get our latest articles sent directly to your inbox.